The Official Newspaper
Of WISSOTA Since 1994
We Cover Every Driver, Every Track, Every Issue
100% WISSOTA MARKET PENETRATION
ATD Reaches Every WISSOTA Driver
It’s simple and it’s cost-efficient. If you want to reach every single driver in WISSOTA, and maybe even thousands of hardcore WISSOTA racing fans, you should advertise in ATD. All The Dirt features 100% market penetration. Every WISSOTA driver receives a subscription to it.
So if you’ve got a big event coming up, or you manufacture or sell parts that racers need, contact us to see how affordable an ad program can be.
No politics. No whining. No memes. No distractions.
Just hardcore racing news and your ads.
In Print On Purpose
There’s nothing like a newspaper. It’s real. It’s authentic. You put your hands on it. Your ad is in print. It’s right there, on the page! Turn the page and turn back, and it’s still there!!
We publish 18 print issues per year - every other week during the racing season, and monthly during the offseason.
We also publish 30 digital issues per year - every week during the racing season and monthly in the offseason.
Popular Ad Sizes & Rates
Eighth Page: $120.00 Per Issue
Quarter Page: $225.00 Per Issue
Half Page: $375.00 Per Issue
Full Page: $600.00 Per Issue
Package Discount Programs Available.
GREAT ADVERTISING OPPORTUNITIES. l ASK TO BE IN THESE!
ATD Special Issues
In March each year, we publish our Season Preview Issue, which includes full racing schedules for every WISSOTA race track.
Our annual WISSOTA 100 issue is a powerhouse, provided to all our subscribers and handed out by the thousands at the 100.
Builders & Buyers Guide
Our biggest issue every year is the Builders and Buyers Guide. Racers depend on it for their offseason purchasing decisions. You MUST advertise in this one!