Advertising Info


When you need to reach every racer in WISSOTA with your marketing message, ATD is the way to do it. Every issue reaches every racer…and thousands of hardcore dirt track fans as well! 

Affordable Rates

ATD has an affordable price structure that ensures virtually any size race-related business can advertise. Choose from one of our popular sizes like eighth, quarter, half or full page - or tell us what your per-issue, per-month or per-year budget is. We can help tailor a strong marketing campaign for your business and make sure that you get the best value.

We Do The Design

Many supply businesses and service providers in the dirt track industry don't have full-time staff to do graphic design and have no desire to hire a studio to create their ads. But that's never a problem, because ATD can create your ad for you, at no charge. If you are placing an ad with ATD, we are happy to design your ad using the logo and other artwork you provide, or we are happy to accept production-ready artwork that you've had produced elsewhere.

Ad Packages & Discounts

We have special ad packages available for WISSOTA race tracks and also for retailers/speed shops and manufacturers. If you make a commitment to ATD by contracting for an ad package, we commit to you and provide volume discounts that allow you to maximize your presence at the best rate available.

Classified Advertising

ATD also provides a great way for racers to reach each other to sell their cars, engines, parts, trailers, haulers and more. For just $25, an ATD classified ad from a private party runs until the item is sold. Just submit the item(s) for sale, make your payment of $20, then let us know when it's sold and it's time to pull your ad. Simple!

Current Advertisers

Our list of advertisers reads like a who's who of the racing industry. The finest aftermarket manufacturers in the world use ATD to promote their brands to this strong dirt track racing market. Regular advertisers include: Comp Cams, TCI Transmission, RHS - Racing Head Service, Quarter Master, Lunati, QA1 Shocks, Total Seal Piston Rings, Bilstein, Howard's Cams, AFCO, Howe Racing Ent., Aero Race Wheels, Bassett Racing Wheels, REAL Racing Wheels, Bart Wheels, R2C Performance, Allstar Performance, Speedway Motors, Coleman Machine, Fast Shafts, Dart Machinery, AMSOIL, Schreiner Enterprises, Keizer Aluminum Wheels, Callies, Quick Car Racing Products, Champ Pans, G-FORCE Racing Gear, Mahle Motorsports, Midamerican Equipment, Sunoco Race Fuels, Wehrs Machine, Preferred Metalfab Inc., Quick Performance, Chubeck Racing Products, World Products, Intercomp, Moser Engineering, Total Seal Piston Rings, Isky Racing Cams, Hoosier Racing Tire, Hypercoils, Brodix Cylinder Heads, Wrisco Aluminum, Bert Transmission, Howard’s Cams, Willy’s Carburetor & Dyno, Design 500 Racewear, Autometer, T&D Machine Products, Winters Rearends, Tiger Rear Ends, High Velocity Heads, Moroso, Genesis Shocks, Fivestar RaceCar Bodies, PBM Performance, Beyea Headers, Speedwerx Headers, Schoenfeld Headers, Diamond Pistons, Icon Pistons, T&D Machine, Moroso, Richmond Gear, Engine Quest

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